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One of the tools I find most helpful, my lightbulb, is The Writer's Journey, by Christopher Vogler. It came recommended from a family member and employs mythic structure initially analyzed by one of the true geniuses of the 20th century, Joseph Campbell. If you have read anything about George Lucas' process for writing Star Wars, his name is certainly familiar. Essentially, he traffics in archetypes, and recognizes the timelessness of effective storytelling.
Understanding the value of archetypes allowed me to bypass a major obstacle I had as a writer; a desperation to be original. I wanted to create stories and characters that people had never seen before and sometimes at the expense of giving a reader something to latch on to that is familiar. What I have come to learn is that nothing is really "original" and true originality comes from combining existing pieces in new ways. Successful story telling is about innovation. Finding pieces to build a story upon can be very liberating.
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